“My PR Created The Bad Boy Image But it Out of Control” – Jim Iyke


Jim Iyke in a new interview, admitted that the controversies that usually trail him, were simply a creation of his public relations managers at a time. They did pay off initially but eventually spiraled out of control.

Jim told Jayne Augoye:

I’ve heard that I deem myself something of a puppeteer and that I orchestrate these media maelstroms to maintain relevance and news. I wish I was that creative! The other side of the debate – the more discerning would argue – I’m a victim of PR machinery gone wrong. Perhaps my handlers in the earlier stages of my career saw a need to create an unfathomable media being that was as audacious as the characters I played in films. It caught on. Caused quite a stir, then quickly spiraled out of control.

There were days when I wondered if I could have done something about it; like a campaign to state I was a different person. But then, the media loved it too much. It sold millions of movies. It sold papers. It also sold my privacy and peace of mind. I struggled for years to understand what it was doing to my psyche, my relationships, my family, my spirituality. 

On why he has been somewhat out-of-touch with Nollywood of late, Jim says he is simply seeking for new challenges. He says of Nollywood:

“Nothing was challenging anymore. It was too easy and too perpetual. It was too boring and too predictable. I had no room to pursue or hone other skill sets I had. I didn’t have time for extra curriculums like hobbies, family, and friends, personal and social advancements. Something had to give! After all, I was the guy that made 38 films in a year,” he boasts.

Asked about the current status of his relationship with boo, Nadia Buari, Jim waxed philosophical, saying:

“She (Nadia) is a solid down-to-earth woman. I’m a man that translates variables in ways many people find incomprehensible. We have embraced who we are and learnt to create our own world and expectations. We have ups and downs like every other couple. We have our strength and weakness as well. At the end of the day, rumours of break ups and make ups ought to abound. It really doesn’t matter. A relationship is a continuous work.

Those that give up, perhaps weren’t committed enough. Those that go in for the long haul suck up and square up to the variables life throws at them. The people that judge harshly are obviously the ones that live far from their desired lives. We just live the best way we know how and leave the rest to the author and finisher of all things.”

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